One Design Doesn’t Fit All
“One Design Fits All” Does it hold true
even for mobile apps? Definitely “NO” when designing applications for multiple
mobile platforms. As Google's Eric Schmidt famously
said that mobile is no longer
winning, it has already won. But the
race isn't over. Infact it is becoming more tough to stand out in this competitive
market.
How to stand out??
The best apps focus on OS centric design, specifically Android and iOS.
Realizing that these operating systems are intrinsically different and the
users love the OS they are using, creating an Android app with iOS design will
cut down the users and leave them disappointed.
When an android
user downloads an app, he might think 'Why am I seeing iOS
styles and navigation on my Android
phone? If I wanted an iPhone, I would have gotten an iPhone. Why does this app
creator think everyone is on an iPhone? '
Not only this, we
have to admit the hardware specifications of both the OS's are different. We
have a huge range of android high end and low end phones with varying hardware
configurations. Whereas Apple guarantees a high quality and well versed
hardware. To make a perfect app, we must always consider the software hardware
combination and constraints specific to OS.
While designing a
mobile app, the first strategy should be
·Who you are talking to?
·What you want them to do?
·How quickly can
they do that across mobile, tablet
For less tech-savvy users, the "alien" platform's
features can even be confusing. For them it is always better to have different,
conforming UIs on each platform than one unified UI.
It has been observed that for iOS, it is all about design, design
and design whereas for many android apps, content is king. Mobile isn't about
making things smaller, its little things that count.
Don't make design too complex for user to understand. Simpler is
better. If you think by having a similar UI across all platforms, you are being
consistent, then you need to rethink what consistency means in this specific
context. What type of users are you talking about that is looking for this
"consistency"?
The platform specific guidelines are much more for the same.
They set a design trend. For example user is used of using a 'Menu button' and
will know the shortcuts will be available where. It won't keep user
disappointed.
Since there is no verification process of android apps before
being live in the market, most people think, why do we need separate design for
android? We can use same as iOS.
You can have an app on PlayStore but the
Google Play reviewers will never give your app a positive rating, and consequently,
your app will never be featured in the top results. General
usability tests have clearly shown, users love native.
You don’t need a designer’s eye to segregate difference between
these, just remember in this era of mobiles, think Platform-First. What looks good, sells good.